I'm a UX leader based in Mumbai. I'm currently Head of Digital Transformation & UX Design at BodhiTree Multimedia, a listed production house, leading AI strategy across content operations, production workflows and new digital revenue lines.
Before that I led design at IndiGo, India's largest airline, rebuilding the booking experience millions of people fly with, launching BluChip, the airline's first-ever loyalty program, and shaping its move into hotels and marketplaces.
Across 12+ years I've stayed close to the craft, in the weeds with researchers, PMs, and engineers on the research, the systems, and the small interactions that make a product feel effortless. The work I'm proudest of was never made alone.
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Bodhitree
“Aditya arrived to solve one problem in casting and has us rethinking how the whole studio works. He starts from how people actually do the job, not from how the org chart says they should. That instinct is rare.”
Bodhitree
Head of Digital Transformation & UX Design
IndiGo Airline
Lead Design Manager
Intermiles
Senior Designer
Tarantula Labs
Founder
Dineout.co.in
UX Designer & UI Developer